Awesome Project

The client faced the challenge of creating an appealing visual identity for their new Day Care but lacked a clear idea of the elements that should represent it. Our challenge was to conceptualize a branding strategy that conveyed trust, warmth, and professionalism while emotionally connecting with parents and reflecting a welcoming environment for children, all starting from scratch.

We began the project with in-depth research on the industry and parents' expectations when choosing a Day Care. Based on this, we developed a fresh branding concept that included a friendly logo, a vibrant color palette, and graphic elements inspired by childhood. Each component was carefully designed to convey care, joy, and professionalism, resulting in a unique identity that positions the Day Care as a modern and reliable option from its launch.